Save Your Calendar Promotions
14 ways to rescue
your calendar promotions
from mediocrity
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1. YOU DON'T HAVE TO START WITH JANUARY OR DECEMBER.
"One surprising trend is starting calendars with a month other than January," said Amberlea Barnes, CEO for Drummond Printing Inc., Stuttgart, Ark. "We recently completed an order for a horseback riding camp," she said. "Their season starts in May, so they chose a May 2011 [through] April 2012 wall calendar and listed their locations and events on each date block. We were able to create a truly custom calendar that is useful and commemorates the year for participants."
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Michael Cornnell
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