Save Your Calendar Promotions
14 ways to rescue
your calendar promotions
from mediocrity
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2. USE AS A GREETING CARD.
"Instead of sending the customer a greeting card that has eight seconds of exposure, send the customer a calendar," said Phil Martin, MAS, national sales manager for Warwick Publishing Company, St. Charles, Ill.
3. GET SPONSORSHIPS.
"One great promotional idea for helping generate calendar sales is to include sponsorship and ad pages to allow the organization to raise money to pay for or offset the cost of the planner by selling ads," said Tim O'Boyle, general manager for JournalBooks/Timeplanner Calendars, Charlotte, N.C.
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Michael Cornnell
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