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Sri Lala, vice president, operations (graphics), Creative Automation, a Vmark Company
Predicting the future of direct mail or direct marketing in 2009 is like shooting at a moving target.
The success of commercial graphics and print is going to depend on various factors that have a direct or indirect effect on this vertical. Rising postal, fuel and paper costs have forced customers and printers to creatively develop packages that are both effective and responsive.
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