Living Among Giants
Despite a year of surprising acquisitions, companies still benefit from an industry of opportunity
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- Web-to-print storefronts
- Web development services
- Signs and signage
- Integrated marketing services
- Fulfillment services
- Database management services
- Media marketing support
- Food and beverage labels
- Specialty printing
- Quick printing
- Mailing services
Will stability win out in the future? Several variables could drive the industry's performance. Of course, the economy carries the most weight. According to Davis, the industry closely follows the direction of the economy. The bad news is it falls harder and declines at a more rapid speed in economic downturns, leading to a protracted recovery.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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