Living Among Giants
Despite a year of surprising acquisitions, companies still benefit from an industry of opportunity
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Davis sees the most profitable segments being what he calls print logistics-packaging, labels, wrappers and product user manuals-an area that lacks a digital competitor. On the other hand, print that informs or communicates factual and editorial information, such as magazines, newspapers, books and reports, has suffered the most, due to digital advances. Print that markets and promotes (e.g., catalogs, direct mail and brochures) hangs tough in second place.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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