Living Among Giants
Despite a year of surprising acquisitions, companies still benefit from an industry of opportunity
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Davis explained the process behind these findings. "We divide the print market into 31 product and service categories for our 'demand index' that is calculated by subtracting the proportion of panelists experiencing a drop in demand from the proportion experiencing an increase," he said. "Our 11 hottest markets have a demand index in excess of 50."Interestingly enough, PIA's top 11 markets share a common theme-with a few exceptions, they are web-based, marketing service-focused non-print services. The list includes:
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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