The 2016 Top 50 Suppliers: No. 2, 4over Inc.

Each year, Print+Promo provides the definitive ranking of the Top 50 Suppliers in the industry. As part of this issue, we feature exclusive interviews with the CEOs, presidents and owners of our top five companies. The full Print+Promo 2016 Top 50 Suppliers list can be found here and in our October issue.

No. 2: 4over Inc.
Answers provided by Zarik Megerdichian, CEO

What was your company’s biggest accomplishment over the last year?

Zarik Megerdichian: We are continuing to rapidly execute on our expansion strategy. By the end of 2016, we will be close to 20 locations serving 90-plus markets in the U.S. and Canada. Las Vegas and Atlanta are the newest locations coming on line. This expansion helps our customers build profitable businesses by providing free local delivery for print in these markets. We have an aggressive expansion list for 2017, so we won’t be slowing down.

What is your company’s top priority for 2017?

ZM: Our 2017 priorities mirror our corporate vision: To simplify 
and transform print. It’s a customer-focused vision and the customer is always our top priority. To help our customers, we will introduce new technologies and solutions that will make it simpler than ever to transact with 4over. We will introduce solutions that streamline difficult processes and deliver the product to the market faster than ever. To better equip our customers, we continue to expand white-label content for them to use in promoting and growing their businesses.

What is the biggest challenge facing the industry today, and how can we work toward a solution?

ZM: Print continues to evolve. We believe the chief issue facing the industry is the cost to small and medium-size printers to keep up with investment in advancing print technologies. If printers don’t invest in newer technology, print quality will suffer and result in a loss of revenue and customers. Our answer is to continue building out our distributed business model that enables the local printer to create a profitable, effective outsource strategy and even expand their product offering by partnering with 4over.

Now for some fun: If you were on an island and could only bring three things, what would you bring?

ZM: Golf clubs, a good book and fine cigars.