2018 Women in Print and Promo: Brenda Angelini, MAS, Proforma Angelini + Diamond Solutions
Brenda Angelini, MAS
Proforma Angelini + Diamond Solutions, Cypress, Texas
Years of Experience: 20
How she got her start: I bought a franchise to own my business. After two weeks of training, I hit the streets looking for customers. It was my first step into this industry. To grow my business, I knew I needed more knowledge, so I started taking classes to earn my Master Advertising Specialist designation. The more I learned, the more I could assist my clients and grow my business. I now have sales representatives and customer service representatives and continue to grow. Barbara [Sears] and I started our Proforma franchises in 2010. We had met several years earlier through our businesses and, over time, became friends and business advisors to one another. Two years ago, we decided to merge our businesses to increase our local presence, combine our extensive industry knowledge and maximize our business success.
Her proudest career achievements: When I was awarded the Proforma Women’s Leadership Award in 2016, I was elated. One of my personal goals is to help other people achieve their goals by mentoring, advising and helping. Receiving this award confirmed I am going in the right direction.
On working in a traditionally male-dominated industry: When I first started in this business in 1998, I did feel uncomfortable at times. Working in Houston with several oil and gas customers was a new experience for me. I believe I presented myself as professional and knowledgeable and, therefore, I could make the right recommendations to help them achieve their “good ol’ boys” goals. Honestly, I have not encountered much that could hold me back. Times have changed and more women are leaders today than ever before.
Her job advice to women: I would let them know it is a very competitive business. You must be willing to work hard and learn as much as possible about your products. After gaining knowledge, you will then be able to put together programs with all of the offerings you have—and it is fun. I believe our industry is one of the friendliest, kindest, generous groups of people I have ever met. You must love what you do, and if you are in an industry you love, you will be happy (and make money!).
Her industry mentors: I have a business coach at Proforma, Chris Piper, who is industry experienced, so he understands my obstacles and helps with my strategic planning. Also, Greg Muzzillo, founder of Proforma, is an inspiration and is always available for advice.
Her biggest lesson learned: There have been so many, but if I had to choose it would be that it’s not about price. It’s about service, ideas and relationships.
How she maintains a work/life balance: Family first! I have seven grandchildren and I do not miss any activities with them. If I have to work late nights or weekends, I can do that so I can enjoy family time and events. I don’t know if that is a balance, but I would not have it any other way.