2020 Women in Print and Promo: Marsha Frydrychowski
Director of Marketing Services
Resource Label Group, Des Plaines, Ill.
For the past several years, Resource Label Group has been enjoying strong growth, adding new companies to its roster at a steady pace. When these companies are brought onboard, the work that goes into uniting the locations in brand and messaging can be quite an undertaking. But Marsha Frydrychowski is up for the challenge.
“As director of marketing services, Marsha leads a team that brings us incredible support and unites us while highlighting the unique capabilities at each of our print locations,” her nominator said. “She is responsive, innovative and ready to find creative solutions to support our sales team across the country.”
Frydrychowski has spent six years of her 26-year career at Resource Label Group. Her introduction to the print and promotional industry, however, traces back to the end of college. After graduating, she accepted an account coordinator position at a promotions agency and quickly worked her way up to an account executive position.
“We had a full account, creative and print production team that implemented and managed promotions for various high-profile clients,” Frydrychowski explained. “I was truly hooked on the creative aspect of the business, and I loved being able to easily track the success of our promotional plans with customers. That was the start of my passion for promotions and my career in marketing.”
Since then she’s held a variety of marketing roles, including agency, retail, franchising and B2B, with each position affording her the chance to develop a different skill. Frydrychowski said her life has come full circle now that she is back in the print game, and she couldn’t be happier heading corporate branding and strategy, digital marketing, lead development, and lead generation and oversight of Resource Label’s e-commerce channel.
What Brings Her Joy Professionally and Personally
I love making something happen that is creative and meaningful–whether it is implementing an email campaign that drives sales for our organization or bringing my family together for a fun themed celebration. I enjoy making a positive impact on those around me and working together to make it happen. It is important to have a great idea but seeing that idea in action is often the magical part for me.
Her Proudest Career Achievement
I have worked in various industries during my career. And in each new organization I have joined, I believe I have brought a unique perspective to the job. In my current position as marketing director for a business-to-business company, I brought quite a bit of knowledge from my previous position in the consumer-packaged goods/retail industry that was beneficial. I have a strong understanding on what our customers are dealing with and how to craft the right message that would resonate with them. My previous experience really helped bring a new perspective to branding and lead generation efforts for our organization.
On Working in a Traditionally Male-Dominated Industry
I was raised in a family where I was the only girl in a sea of boys, so I feel like I have an “in” on this situation! My brothers taught me how to have a voice, which in turn taught me how to better navigate the business world. But honestly, I do not see this as much of an issue now as I did earlier in my career.
The key for me has been to try to understand the people involved in any business situation—whether it is a man or woman. Each person approaches a situation in a different way, and the key is to know your audience. That will help you navigate issues and solve problems. Being knowledgeable about a product or situation will always provide you with the strength to express your beliefs and opinions.
Her Job Advice to Women
Always be passionate about what you do, and do not settle. This industry offers so many paths–you are unlimited in what you can do or achieve. Learn all that you can as you move along, and do not be afraid to try something new or challenging. I am a firm believer that knowledge is a key to success.
Her Upcoming Goals
My goal is to focus on long-term planning and organization. We are living in a very reactionary world right now, and focusing on what is key for future growth both personally and professionally is very important.
Her Favorite Leader
It would be hard to pick one person! My admiration is for people who have made something out of very little. Whether it is a small business owner who decided to build a business on their own or someone who faced a lot of adversity to achieve their leadership role. My favorite leaders are people that understand they cannot be a true leader without the support of others, those that understand the value of culture, and those that are willing to learn from mistakes and can adapt to change and challenges. I’ve been fortunate in my career to work for a few great leaders.
How She Maintains a Work/Life Balance
Work is changing constantly, especially with the current virus situation. I am thankful that our company is considered essential and that we are actually very busy at the moment. But that has created a situation where we all must work differently than we did before. Tactics previously used for marketing are quickly changing. I have had to accept that no one has all the answers and sometimes you just need to choose a path, move on and let it go. Work has been so busy that I am very thankful for the slowdown on the personal side—it has allowed me to ensure I have a chance to focus on my family’s needs.
I would like to send a big “thank you” to my mom and dad—much of my success is directly due to their sacrifices.