2021 Top Suppliers: OneTouchPoint is Investing in Customer Experiences — Are You?

As part of Print+Promo Marketing's 2021 Top Suppliers list, we asked some of the top-ranked suppliers about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more.

Check out our conversation with David Holland of OneTouchPoint, the No. 5 company on our 2021 Top Suppliers list, below. Or, download the full 2021 Top Suppliers resource for the complete interviews, detailed stats and analysis for the Top 65, and results for our 2021 Supplier Excellence Awards.

OneTouchPoint – No. 5
2020 sales: $135.7 million
Hartland, Wisconsin
606 employees, 8 locations
Established in 2007

David Holland

The pandemic tested OneTouchPoint’s vision and strategy in ways that David Holland couldn’t have imagined. Yet, during the last 12 months, the OneTouchPoint CEO quietly invested in his organization, most notably with the purchase of Insight Resource Group (IRG), a company focused on the alcoholic beverage industry.

“IRG is a very significant and strategic addition to our solution offering that brings a very talented team and a complementary technology suite that powers national campaign roll-outs and a host of in-store display solutions,” Holland explained.

Over the last year, OneTouchPoint also made a significant, multi-year investment to enhance its technology platform, U.Connect, and even saw growth in its healthcare and manufacturing verticals — the latter of which allowed upper management to refinance the company at more competitive rates. Perhaps, then, it’s no surprise that OneTouchPoint nearly matched its 2019 sales totals, finishing 2020 with $135.7 million (versus $140.6 million in 2019). Yes, the business’ robust processes and technology were a key part of the equation, but Holland said true success starts with good people.

“Our employees pride themselves on having a ‘do-whatever-it-takes’ mentality and a passion for helping our customers navigate through their business challenges,” he noted. “We approach our relationships with our clients as a partnership — and not just a vendor.”

Outlook: Enterprise and solution sales, along with customer-first innovations, will play a large role in OneTouchPoint’s plans for 2022. Outside of pandemic-inspired trends, Holland is paying attention to global supply chain impacts to overseas production, raw material price increases, and a growing trend in client onshoring, particularly in the manufacturing vertical. But he is ready for whatever challenges (and opportunities) lie ahead.

“The pandemic accelerated disruption in our industry,” Holland said. “The customer experience will continue to take center stage — and creating an agile company that can respond quickly to the needs of our customers, and our customers’ customers, will be essential. ... We were well-positioned to quickly adapt to the challenges, as our corporate strategy and vision were aligned with this shift.”