A Web of Information
From a corporate perspective, Levy said, anyone running a decentralized organization benefits greatly from coordinated marketing. He continued, "The digital asset management is where you have control of all of your images in one central area. It's where you can put in images to be used and take out images that you don't want to be used anymore. You know things have the right DPI, the right look and feel. You could set up a template where the company's logo is the right resolution at the right font size locked in a position where you want it to be.
"[In terms of web-to-print] you can limit options, font types, sizes and colors so that someone working on the composition of a direct mail piece, for instance, can't really mess too much stuff up except for the actual words that are being said. Or, they could combine words with images that make no sense. The final approval cycle, where someone from headquarters just clicks an approve button takes care of that. [...] This saves an enormous amount of time and energy and increases speed to market dramatically."
Clearly, web-to-print offers endless possibilities. One thing is certain—web-to-print technologies can make it easier for customers to conduct business with companies.
"The new stream of revenue that I'm most interested in as a web-to-print provider is how much is my customer able to sell or accomplish their goal," Weiss concluded. "As long as I'm enhancing their ability to get a message into the marketplace, they'll keep coming back for more."￼