3M’s Brand Protection and Authentication Product Line Bolstered by Secure Serialization and Web Authentication Capability
The integrated and comprehensive solution enables brand owners to securely serialize their products using any method of carrying a unique code on a product, its label or package. Unique codes can be authenticated via the Web using a computer, call center, SMS or text messaging, bar code scanners and RFID tags. The solution also enables the authentication of materials security features included on product labels or packaging. The technology has additional benefits, such as real-time tracking, alerts, field reporting and management of, and response to, unauthorized events, as well as ad hoc and scheduled reporting on authentication activity. This enables manufacturers to dramatically increase visibility into their supply chain, and more proactively address a multitude of supply chain issues, including counterfeiting, diversion, return and warranty fraud, manufacturing over-runs, product recalls and field inventory management. The ability to authenticate products can also be marketed to consumers as an additional security feature.
- Places:
- St. Paul, Minnesota