Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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Knowing what we know now, it's almost quaint to reference that Bruce Springsteen song, "57 Channels (And Nothin' On)". Fifty-seven channels! Ha! If only things were that easy. Now, there are not only thousands of channels, there are millions more where that came from, in about as many mediums—and the power is entirely in the hands of the consumer.
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Chrissie Gruebel
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