Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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So the thing is, The Boss was kind of wrong—there's always something on. But how do marketers ensure that something is their thing? By opening up the branding channels to include promotional products, that's how (because yes, the power might be in the hands of the consumer, but that also means the lanyards, pens and coffee mugs can be, too). Wanna know how to do it? Don't touch that dial.
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Chrissie Gruebel
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