Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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For example, have you happened to see your name on a Coke lately? According to "Coke's Personalized Marketing Campaign Gains Online Buzz," a recent post on WSJ.com, the "Share a Coke" campaign—which has mass-produced bottle labels featuring people's names in the place of its famous logo—has been showcased in more than 125,000 social-media posts since its inception. And while the effort has been a digital boon, it's important to remember that the buzz begins with a printed piece and ends with a tangible, branded item people will keep around. Sound familiar?
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Chrissie Gruebel
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