The Gift of Giving
What has been dubbed "The Most Wonderful Time of the Year," can often lead to downright frustration for indecisive shoppers. But it doesn't have to be this way, and we can all thank this month's mystery product for that.
Check out the following clues to guess what the item is:
• It is a single item that offers numerous options.
• It has an annual repeat order history ratio of 85 percent each year.
• It is branded as "America's #1 Family Traffic Builder and in-store sweepstakes promotion."
mystery product revealed
Celebrating 61 years of business, Wheat Ridge, Colorado-based Royal Crest Promotions continues to hold the title as the original creator and manufacturer of the "World's Largest Christmas Stocking."
The giant 8 ft. tall Christmas stocking is geared toward girls and boys between the ages of four to 13, and includes a family board game for parents.
Filled with 90 percent licensed brand name toys from selections including Hasbro, Disney, Mattel, Marvel Comics, Nickelodeon and more, the Giant Christmas Stocking is an eye-catching promotion to help retailers boost sales, increase traffic and create good will among their customers by using a fun giveaway during the busy holiday season.
The stocking, which originated in 1948, works much like a coupon redemption in the mind of retailers, but for one fixed cost. The revenue generated in hanging a stocking in their store from Thanksgiving through Christmas is a great way to track marketing and advertising dollars.
Through the years, the stocking has progressed to a national stage and is offered in many business atmospheres across the United States, Mexico and Canada.
In addition, the stocking has been applied as a useful tool for fundraisers, schools, churches, military bases, banks, restaurants, casinos and automobile dealerships.