Send It in the Mail

Looking to save time and money compared to what is spent in conventional mail shop letter production or in trying to cobble together an in-house mailing? This month's mystery product can help you.
Check out the following clues to guess what the item is:

• It is produced in full color.

• It is versatile.

• It can be personalized.

• It transforms into a complete cross media marketing campaign.

mystery product revealed

Colortree conducted a survey with distributors about direct mail. The results revealed that nearly 40 percent of distributors who don't sell direct mail do not do so because of lack of expertise in marketing, mailpiece design and mailing.

Many more distributors sell static and personalized postcards as a primary direct mail product than they do nonstationery-oriented envelopes such as high-definition envelopes. This is because the management of an entire direct mail campaign (letters, inserts, return reply cards or envelopes, inserting and mailing) is too difficult and time consuming for them to undertake.

To all of the distributors who participated in the survey, Colortree heard you and developed a new product that provides distributors with a manageable pathway from selling a product to a more consultative sale with lots of potential for value add. Its turnkey nature means you only have to deal with one vendor, and because it was created with short runs in mind, it means you can offer sophisticated, high-quality direct mail and even cross media campaigns to small-business customers that may not be able to afford to do so otherwise.

Transformailer is a full-color, personalized letter package that transforms into a complete cross media marketing campaign. The product includes campaign strategy, printing, graphic design and copywriting, lists and data management, e-mails, PURLs, landing pages and QR (quick read) codes, websites and mobile Web applications.