greenpiece: Federal Trade Commission Proposes Revised "Green Guides":
Seeks public comment on changes that would update guides and make them easier to use
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Federal%20Trade%20Commission%20(FTC)<%2Fstrong>%20proposed%20revisions%20to%20the%20guidance%20that%20it%20gives%20marketers%20to%20help%20them%20avoid%20making%20misleading%20environmental%20claims.%20The%20proposed%20changes%20are%20designed%20to%20update%20the%20guides%20and%20make%20them%20easier%20for%20companies%20to%20understand%20and%20use.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2F416853%2F" target="_blank" class="email" data-post-id="6128" type="icon_link">
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The proposed, revised guides include changes designed to strengthen the FTC's guidance on those marketing claims that are already addressed in the current guides as well as to provide new guidance on marketing claims that were not common when the guides were last reviewed. The proposed changes were developed using information collected from three public workshops, public comments and a study of how consumers understand certain environmental claims.
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Melissa Busch
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