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To effectively deal with the changing economy, salespeople must become more strategic and thoughtful about the investment of their sales time, and they must bring value both to the customer and to their employers in every sales call. In a world where it is blatantly obvious that good salespeople sell more than mediocre salespeople, they must decide to become better. That means investing in their own improvement, and striving to achieve higher levels of competency, leading to better results.
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