There is no room for error where one's health is concerned. Nevertheless, according to the Food and Drug Administration, medication errors cause at least one death every day and injure approximately 1.3 million people each year in the United States.
The legibility of patient data and medical care instructions is one such example. This month's mystery product is specifically designed to address prescription labeling challenges.
Check out the following clues to guess this item:
• It offers outstanding environmental resistance.
• It eliminates the need for a press applied UV overcoat.
• It is compatible with both high speed and low voltage direct thermal printers.
mystery product revealed
Image fade on a label can cause serious problems for converters as well as end-users, especially in the medical industry where the legibility of patient data and medical care instructions is critical. Stow, Ohio-based MACtac® Roll Label has introduced MACScript™ 2 (DDRX9502), a new direct thermal labelstock specifically designed to address prescription labeling challenges.
MACScript 2's advanced thermal chemistry design virtually eliminates the need for a press applied UV overcoat, which can add cost, slow the printing process, inhibit full image density and cause premature print head wear. The new direct thermal labelstock offers environmental resistance, enabling it to withstand extreme exposure to heat, moisture, sunlight and certain chemicals typical to prescription labeling such as oils, lotions, hand sanitizers and soaps. Outside lab endurance tests resulted in MACScript 2 receiving superior image density ratings for the following testing categories: sustained heat and humidity, sunlight, bleaches, ammonias, soaps and detergents.
Compatible with both high speed and low voltage direct thermal printers, MACScript 2 is a medium to high sensitivity top coated paper labelstock. Its bright white face offers full image density for easy-to-read text and images.
It features MACtac's ST-95 acrylic emulsion adhesive, which offers open time for short-term repositionability and ultimate adhesion and mandrel hold, ideal for most plastic prescription containers. A glove-friendly adhesive, ST-95 offers service temperature abilities ranging from negative 75 to 200 degrees Fahrenheit. A semi-bleached kraft liner designed for die cutting, stripping and label dispensing in roll-to-roll applications protects the adhesive.
For more information, visit www.mactac.com/rolllabel.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.