Roger Buck, CDC, director of marketing for St. Louis-headquartered The Flesh Company, started his career in the print industry early.
"My father worked at a local weekly newspaper for 33 years that was all hot type and also had a small job shop. My first job was sweeping up scrap lead from around the Ludlow and Linotype machines. I learned type setting, letterpress, sheet offset, stripping, plate burning and other processes normally in a small job shop," he said. "I moved into business forms in 1971 and enjoyed watching the shifts that have taken place in printed communication."
Here, Buck talks more about the business, his style and the future.
Print Professional (PP): Tell us about your background. Where did you grow up, what school did you attend, your degree?
Roger Buck (RB): I grew up in Girard, Kan. and attended a local junior college.
PP: Describe your business style.
RB: I'm a daydreamer. I like to see what's possible. If a machine does "X," can we adapt it to do "Y"? I consider the words "it can't be done" as a personal challenge.
PP: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
RB: We have expanded our offering to include scanning and data capture of printed documents. This is exciting as it makes us "cradle to grave." In the past we have designed and printed business documents for medical, education, financial and other markets. Now we assist these same markets in eliminating executed documents by scanning to a digitized format, then providing security destruction of the documents. A company survives only when [it is] willing to stay abreast of the customer's needs both now and in the future.