mystery product: Taking Care of Business
Women are projected to comprise 46.9 percent of the labor force in 2018, according to the U.S. Department of Labor, Bureau of Labor Statistics.
This is good news for the promotional products industry since more products catering exclusively to the specific needs of today's working woman are being introduced.
Combining fashion and function, this month's mystery product offers one possible solution for those looking to sell to women.
Check out the following clues to guess this item:
• It is great for travel.
• It offers spacious compartments.
• It is currently available in three different styles.
mystery product revealed
With women making up nearly half of the nation's workforce, the demand for promotional and other products tailored to their needs continues to rise.
Leed's a New Kensington, Pennsylvania-based member of industry leader Polyconcept North America, is helping to fill that demand for products for professional women with an exclusive new line of functional, fashionable totes. The initial collection consists of three bags: the Nicole Gloss Tote, the Sophia Meeting Tote and the Sophia Checkpoint-Friendly Compu-Tote.
The Nicole Gloss Tote is the most dramatic, composed of red or black, ultra shiny faux patent leather with metal ring handles. The bag's simple shape and bold material are perfect for toting essentials while adding an accent piece to any outfit.
Sophia bags are more subtle, yet also striking with a black tone-on-tone exterior pattern and a contrasting black-and-white interior pattern. Sophia designs will appeal to professional women who are looking for more stylish ways to carry their mobile devices and work-related materials.
"Women have different values when it comes to what they want for their business and other accessories," explained Liz Tracy, senior product designer for Polyconcept North America. "They expect products to have distinctly feminine style in addition to the organization and function they need. We're thrilled to be able to tap into retail fashion trends and offer totes that are genuinely designed with women in mind—something that is difficult to find elsewhere in the promotional products market."
Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.