mystery product: The Write Stuff
If you're like most people, your daily to-do list is long. Staff meetings. Sales presentations. Client orders. Production scheduling. Proof approvals. Follow-ups. You have to be organized to keep up with all the tasks.
How can marketers keep their companies top-of-mind in such a chaotic world? By having messaging right at their clients' fingertips. This month's mystery product is the perfect solution.
Check out the following clues to guess this item:
• It is one-size-fits-all.
• It has an hourglass shape.
• It has something in common with Piper Perabo (American actress from the movie Coyote Ugly and current star of TV's "Covert Affairs"), "Rowdy" Roddy Piper (Canadian wrestler) and William T. Piper (founder of Piper Aircraft).
mystery product revealed
For advertising messages to achieve repeat exposure, you've got to have the right—and write—stuff, all at the right price.
The Piper ballpoint pen from Braintree, Massachusetts-based Hub Pen Company is economical yet star-studded enough to be used by an actress to jot down red carpet appearances in her calendar, by a wrestler to sign autographs and by an airline pioneer to note future design specifications.
Its oversized hourglass shape grabs attention, and the matching rubber grip makes writing so comfortable it will become the favorite pen reached for again and again. The seven available colors—blue, green, pink, purple, red, white and yellow—offer something for everyone, from corporate to whimsical.
The Piper features push-button retraction with ultra-smooth writing blue ink. It can be decorated in the generous 1-1⁄8x5⁄8" imprint area, and 24-hour service is offered at no extra charge.
Founded in 1954 by Frank Fleming, Hub Pen Company takes its name from the famous Oliver Wendell Holmes quote that describes Boston as the "hub of the universe." Today, Hub Pen continues operations under the management of the Fleming family, printing more than 100 million pens annually.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.