Misunderstood by Some Customers, 4over Decides to Sunset Project RedTag; URL for Sale
4over, Glendale, Calif., launched RedTagPrints.com, designed as a way to capture leads and distribute business to its existing customers. The intention behind the project was straightforward and positive—capture opportunistic online buyers, share their leads and payout any profit over wholesale cost with 4over's customers.
Unfortunately, 4over's business model for RedTag was occasionally misinterpreted and the project came under scrutiny, thus impacting the early adoption of the site. Responding to misinformation from competitors, some customers thought 4over was trying to go directly to the end-user when, in fact, the aim was to counter the growth of online printers who were hurting 4over's customers. Other customers embraced the model and were rewarded financially for their efforts, gaining new customers that they service today.
Following a relatively successful five years in business, 4over has decided to sunset the RedTagPrints.com website. This calculated decision is based on the weight of resource investment required to upgrade the site to a new code base—as introduced with the new 4over.com—measured against the return on investment.
By way of this communication, 4over announces it is accepting bids from its trade members for the URL RedTagPrintSale.com. The deadline to bid is April 10, 2015 and bids can be placed by emailing Redtagmarketing@redtagprintsale.com.