Pushing the Envelope

The success of a direct mail marketing campaign depends on a number of factors: good copy, the right paper stock, attractive marketing collateral and more. But of all the components, it's hard to argue that the envelope is not the most important. It is the primary touchpoint, the first, and often only, impression the marketer gets to make with the recipient. It is your direct mail client's one chance to stand out amidst the 523 million mailpieces processed and delivered by the U.S. Postal Service each day.