marketing+sales: 5 Keys to Building and Maintaining a Powerful Online Presence
3. Leverage email marketing. Social media is a great way to engage your audience—but it only works when they're online and using social media themselves. Email marketing, on the other hand, gives you the opportunity to consistently interact with your customers and your market any time they check their email inbox. Remember to focus on providing value in order to keep your readers engaged—if email marketing is overused, it will be treated as spam. Keep your newsletters and e-updates to a monthly basis to maintain your maximum open-rate and subscriber base.
4. Toss in a freebie to gain subscribers. Email marketing keeps your business top-of-mind with customers and keeps the market aware of what you're offering. But if you don't have any email addresses to send to, what does it matter? One of the most effective ways to build a targeted email list is by offering free content, such as e-books, special reports or video seminars. Simply require that users give you their email address in order to access the content. Promote these freebies on your website and through social media, and you will see your email list start to grow steadily.
5. Use pictures and video to tell your story. You know the saying—a picture is worth a thousand words. A video is even more powerful. The simple truth is that pictures and video are far more engaging than pages and pages of text. Create a video introducing yourself and welcoming people to your site. Share pictures and video of your team at work. Post pictures of your latest products. Take advantage of visual media to keep your audience engaged.
Your online presence is one of the cornerstones of your business, and it should be treated as such. Guarantee that your website, social media platforms and email lists are vibrant, functional and continually updated with the latest information, tailored to your target audience.