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1. Your website should be branded, interactive and engaging. It's not enough for a business website today to simply contain a list of information, a description of goods and services, and contact information. An effective website must be engaging and compelling, and maintain the viewer's attention to the point that they want to pick up the phone and find out more. That means understanding your target market enough to hook them—and it means creating a site that echoes your expertise and the brand you are creating.
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