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Prospects don't buy from people they don't trust. So, how can a salesperson compete in a business environment that often reeks of inauthenticity and scam deals? Nobody said it was easy, but with a careful approach, winning over the decision-maker is just a handshake away. Here are five ways to put your clients at ease.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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