The Riches of History
History: Those who don’t know it won’t get rich from it. (Or something like that.) While conventional wisdom tells us that studying is for nerds, double-nerds and maybe the guy who does your taxes, it turns out that a little time spent on study can pay off on your quarterly balance.
Not that you have to run out and get your MBA or anything. But, brushing up on some case studies won’t kill you, right? You know, picking up some tips, seeing what’s worked in the past, getting ideas for future projects, that kind of thing? Sound good?
Good. Dust off your pencil and notepad, because here are six great case studies from some of the best suppliers in the promotional industry.
1. The Pen-as-Self-Promo Gift
Submitted by Matt Fisher, ad specialties director for Fisher Space Pen Co., Boulder City, Nev.
“Our Classic Bullet Space Pens, which come in a variety of different colors, were used by one of our promotional product distributors as self promo gifts to their returning customers. After an order was received, they gave their customers a beautiful Space Pen as a thank-you. People are usually quite thankful and intrigued when given a Space Pen. They begin to use it every day at home or in the office, thus seeing their kind promotional product specialist’s logo every day. Case in point, next time their customer needs something, they’ll remember who took care of them best.
“Our distributor then sent us a very nice thank you letter explaining how every Space Pen recipient had returned with another order. Some even for Space Pens, which makes us very happy as well.”
2. The School Safety Flashlight
Submitted by Jamie King, marketing manager for Sweda Company LLC, City of Industry, Calif.
“The number-one item at Sweda and the number-one priority for Independent School District was the Renegade Flashlight. A buyer requested a reliable, mail-able, FDA-approved and packable item that teachers and students can carry around for emergency situations. The budget was less than $3.00 and delivery was immediate ... five days!