Presentation folders are just as important as the documents they hold. The gateway to a critical first-class impression, folders are judged during that initial meeting—much like your sales pitch—so it's crucial to ace both jobs from the start.
But, are you already feeling overwhelmed by paper stocks, soft-touch laminates and supplier partnerships? Rest easy because Print+Promo has you covered. These six no-nonsense tips will ensure your clients receive the best folders on the market.
1. Provide Value
The growing demand for short runs has introduced a spike in certain value-added features, according to Joel Tardie, director of marketing, product design and development at Presentation Folder Inc., Orange, Calif. He specifically pointed to premium selections in stocks, coatings and imprint methods. "While soft-touch AQ had its brief moment in the spotlight, we're having much better responses to soft-touch lamination," Tardie observed. "When paired with spot gloss UV or foil stamping, matte and soft-touch laminate provides an excellent finish for contrast, both look and feel."
MaryBeth Van Gruensven, general manager for Independent Folders, De Pere, Wis., agreed, adding that distinctive shapes and imagery can provide a more engaging experience for clients. "Die-cut plates make it possible to craft presentation folders of any shape. In addition, new technology has reduced the cost of impressive imprint methods (i.e., embossing, debossing, foil stamping) as well as popular coatings such as soft-feel laminate," she said. "Any of these processes, whether used alone or together, give a more engaging look to a print piece. An unexpected shape or feel catches the senses and encourages an emotional attachment to the media, as well as the company it represents."
2. Embrace the Digital Age
In a short amount of time, the digital revolution has rapidly gained ground. Suppliers are responding by designing presentation folders with technological advancements in mind.