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1. Provide Value
The growing demand for short runs has introduced a spike in certain value-added features, according to Joel Tardie, director of marketing, product design and development at Presentation Folder Inc., Orange, Calif. He specifically pointed to premium selections in stocks, coatings and imprint methods. "While soft-touch AQ had its brief moment in the spotlight, we're having much better responses to soft-touch lamination," Tardie observed. "When paired with spot gloss UV or foil stamping, matte and soft-touch laminate provides an excellent finish for contrast, both look and feel."
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- Companies:
- Presentation Folder
- Places:
- De Pere, Wis.
- Orange, Calif.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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