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MaryBeth Van Gruensven, general manager for Independent Folders, De Pere, Wis., agreed, adding that distinctive shapes and imagery can provide a more engaging experience for clients. "Die-cut plates make it possible to craft presentation folders of any shape. In addition, new technology has reduced the cost of impressive imprint methods (i.e., embossing, debossing, foil stamping) as well as popular coatings such as soft-feel laminate," she said. "Any of these processes, whether used alone or together, give a more engaging look to a print piece. An unexpected shape or feel catches the senses and encourages an emotional attachment to the media, as well as the company it represents."
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- Companies:
- Presentation Folder
- Places:
- De Pere, Wis.
- Orange, Calif.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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