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“It’s not really so much about faking as it is about admitting that you are learning, that you don’t know everything, but you will get the answer that the customer needs,” Mallozzi, principal of Chicago-based Success.In.Print, a sales and marketing consultancy to the print industry, said. Not helpful when clients need you to act larger, think bigger and feel more passionately than you’re letting on, right?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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