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“Before you call on a company, you can look and see if they have any trade shows coming up or if they’re hiring—that’s a good indication they can be a [promising] prospect for buying promotional products because they’re a growth industry,” she instructed. “If they’re launching a new product, that’s another great indication that they can be a good prospect for you.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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