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Proper research and assessment can lead to thought-provoking, targeted questions. Marcus offered the following examples:
• What are you doing to reward your best employees?
• Do you have a retirement program in place when people leave the company?
• How are you recruiting new hires?
• What are you doing to drive traffic to your trade show booth?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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