A Burst of Inspiration
7 innovative case studies for getting results
1. Malibu for the Best Summer Ever
Submitted by John Badami, director, promotion division, InnerWorkings Inc., Chicago.
The Client: Pernod Ricard USA, a premium spirits and wine company in the U.S., and the largest subsidiary of Paris-based Pernod Ricard SA, a co-leader in the spirits and wines sector worldwide, and No. 1 in the premium segment. Malibu is a flavored rum-based liqueur made with natural coconut extract.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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