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The Goal: InnerWorkings was tasked with creating a permanent retail display for Pernod Ricard's Malibu brand. The display needed to resonate with customers and retailers alike in order to boost the international spirits maker's share of the flavored rum market.
The Solution: InnerWorkings brainstormed ideas that would capture the Malibu brand's iconic summer appeal and generate floor traffic year-round. The company settled on a sand-sculpture themed and textured design, atop a whitewashed wood base.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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