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Submitted by Walter Hill, president and CEO, Icon Blue, Los Angeles.
The Client: Los Angeles Tourism & Convention Board (LATCB). The mission of the LATCB is "to advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it."
The Goal: The LATCB needed a universal product to present to its foreign counterparts-something that would be well-received on a global scale, whether in the U.S., China or Australia. The item would then be handed out to visiting dignitaries as a way to promote Los Angeles as a travel destination, Hill added.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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