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Sean Norris
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This media environment presents a new, always-evolving challenge for marketers. It's no longer enough to pick one channel and bank on reaching your audience—do that, and you risk your message getting lost in the online ether. You need multiple channels, as many touch points as possible to get your marketing communications seen and remembered.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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