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Sean Norris
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"Any marketing campaign has to begin with a good analysis of what has been done in the past," explained Jillian Flesh, process improvement manager, The Flesh Company, St. Louis. "What worked? What didn't? Why? What was the ROI, even if it was a negative ROI? Distributors need to use a good interview process to gather this information and customer expectations, before considering offering any solutions," she continued. "They also need to develop a good process for identifying prospects based on their successes and failures."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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