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The new year illustrated the common highs and lows companies face. Old threats backed down and showed signs of improvement (the recession), while others continued to signal danger for the reluctant. Cross-media campaigns saw a surge in popularity and those who got it right generated additional revenue. Technology was typically disruptive for companies still abiding by the old school of thought. For instance, social networking moved from a nice perk to a major competitive edge for marketers who understood the idea of social selling. Businesses folded, got purchased and merged in ways that would affect the flow of the print and promotional products industries for years to come.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Michael Cornnell
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