campaign kickstarter: A Cure for Sales
In the medical field, lives depend on separating fact from fiction. The same logic applies to distributors looking to penetrate this particular sector. Fact: If you don't keep up with product safety and compliance, success will never come to fruition.
For example, are you familiar with the PhRMA Code? The Code, which was revised and strengthened in July 2008, is part of an ongoing effort to "ensure biopharmaceutical marketing practices and informational activities comply with the highest ethical and professional standards," according to the Pharmaceutical Research and Manufacturers of America. The Code reaffirms that interactions between biopharmaceutical companies and healthcare professionals should focus on informing the healthcare professional about products and providing scientific and educational information.
As a result, distributors must work that much harder to demonstrate the value of any promotional items to potential clients. With the right approach, this can be a lucrative business for distributors (to learn more about this sector, read the cover story "Everything to Everyone"). Fortunately, there are many options to consider from the print and promotional side. Here are some examples to help you get started and provide a solution for whatever ails your client.
THE REMEDY
As federal and state regulations for prescription pads increase, Wilmer continues to offer the latest in Rx Pad Technology. The company's scripts are compliant with state guidelines and are approved to print in: CA, DE, FL, GA, IN, KY, ME, WA, WV and WY. Wilmer's standard scripts are available in blue or green (unless state regulations determine the background color or format), horizontal or vertical, one part or two parts and currently ship in three to four days. DE Rx (pictured), the latest to change state regulations, is produced on chemical void paper to reveal the word "VOID" instead of a stain when it comes in contact with certain chemicals. In addition, it features the Delaware security watermark, consecutive numbering, microprint in the signature line and other free security features. The DE Rx is available in blue horizontal or vertical, one part or two parts and ships within three days of receipt of order. For more information, visit www.4wilmer.com.
PRIVACY, PLEASE
Healthcare providers are required by law to adopt policies and procedures to protect the confidentiality of patients' health information. TFP Data Systems offers all the forms necessary for comprehensive HIPAA compliance (paper and electronic solutions are available). To ensure documents are legally sound and up to date, TFP's ComplyRight HIPAA forms are developed by attorneys. Several of the forms are expected to change in the coming weeks due to regulation updates, making this a strong sales opportunity for 2013. Call (800) 482-9367 for more information about TFP's entire line of HIPAA Compliance Products or visit www.tfpdata.com.
DON'T BE A PILL
When used properly, the M-I Contemporary 7-Day Pill Box from Molenaar LLC eliminates medication mishaps. The pill box features a sliding lid to show each pill compartment, and the lid rotates to bring the day into view. Each day of the week is printed above each compartment. The USA-made item measures 35⁄8x11⁄16x35⁄8" and boasts an imprint area of 3"D half circle. All pill boxes are individually poly bagged. For more information, visit www.miline.com.
KEEP CALM AND REDUCE STRESS
Work, money, relationships and a host of other curveballs life throws at us lead to stress. Instead of taking out your frustrations on those around you, squeeze a Stress Reliever from Ariel Premium Supply. The company offers many shapes including medical characters, animals and the human brain (pictured). Measuring 3x21⁄4x2", the brain stress reliever comes in black, blue, burgundy, gold, green, gray, orange, pink, purple, red, teal or yellow. For more information, visit www.arielpremium.com.
- Companies:
- TFP Data Systems
- Wilmer
- People:
- Elise Hacking Carr