The Makings of a Merger
How one distributor fortified his company to ensure future success
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There’s a vast difference between knowing a change is necessary and knowing the necessary steps to make a desired change. Just ask industry veteran Dave DeWitt—no relation—who set out to bolster his Detroit-based distributorship, ACE, against the slings and arrows of a harsh economy. In and of itself, ACE lacked sufficient resources to remain successful in a fiercely competitive marketplace facing an uncertain future.
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- People:
- Susan Phillips DeWitt
- Places:
- Detroit
Maggie Dewitt
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