The Makings of a Merger
How one distributor fortified his company to ensure future success
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November 2006 was an especially bad sales month for ACE and the writing, said DeWitt, was clearly on the wall. “I have a right-hand person, but she couldn’t anticipate what [was] going to happen and how we should react, either. I mean, give us a task and we’ll get it done. But, strategizing where we want to go, how we are going to get there and looking at new options isn’t our expertise, especially since we’re operating a small organization where we’re doing everything ourselves.”
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- People:
- Susan Phillips DeWitt
- Places:
- Detroit
Maggie Dewitt
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