Using printed and promotional marketing pieces in political campaigns

By Elise Hacking Carr

Does your dog bark for Barack? Is your mom for Mitt? No matter what side of the political fence you fall on, this year's presidential election promises to bring the heat—and the costly campaigning tactics.

According to a recent article in the Huffington Post, the battle between President Barack Obama and his Republican opponent, former Massachusetts governor Mitt Romney, will be the most expensive presidential contest ever. Naturally, both candidates have turned to promotional items to cover the bill.