campaign kickstarter: A Fight to the Finish
Does your dog bark for Barack? Is your mom for Mitt? No matter what side of the political fence you fall on, this year's presidential election promises to bring the heat—and the costly campaigning tactics.
According to a recent article in the Huffington Post, the battle between President Barack Obama and his Republican opponent, former Massachusetts governor Mitt Romney, will be the most expensive presidential contest ever. Naturally, both candidates have turned to promotional items to cover the bill.
Obama's campaign store, https://store.barackobama.com, offers everything from buttons and signs to T-shirts and higher-end apparel. Meanwhile, Romney's site, store.mittromney.com, features staple election products along with a line of vintage-decorated promos featuring T-shirts, totes and buttons, sporting '70s-style logo art.
With campaign season in full swing, you're bound to get inundated with requests to aid local elections. When helping your client build a promotion, remember your options. T-shirts and buttons are great giveaways, but try pairing them with a yard sign and a decal. To gain maximum exposure, don't just spread the word—make sure it resonates with a lasting keepsake. Here are some examples to help you get started and hopefully claim victory.
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Raise awareness right outside your front door with the Double-Sided Yard Sign, a patented Gill-line exclusive. It is made of 16x26" plastic-coated poster board material, similar to a milk carton, that comes scored, folded and glued on the edges. The sign boasts a generous imprint area of 14.5x24.5" for political candidates wanting to get their name on every street corner in America. Because it's double-sided, there is no show-through as is sometimes seen with corrugated signs. Furthermore, the poster board provides a flat print surface. Installation over the free steel wire frame is simple and one-color through four-color process is available. For more information, visit www.gill-line.com.