A Fine Mix

Form/label combinations offer unique design challenges and high sales margins

By Eric Fiedler

Form/label combinations are a favorite product for distributors to sell—because they really don't have to do much selling.

"It's one of those products that sort of sells itself because when a customer contacts us through the Internet, they are already trying to solve a specific problem, and they've already figured out it's a form/label combination that they need," said Ron Woodrell, president of Cal-West Business Forms, a Fair Oaks, Calif.-based distributorship.