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Sean Norris
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Whatever the total number, dealerships represent a huge chunk of potential business for distributors. You just have to know how and what to sell—and for that, Gregg Emmer, chief marketing officer and vice president of Kaeser & Blair (K&B), Batavia, Ohio, had a suggestion: incentives. Read on as Emmer explains.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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