Spread the Health

It's a safe bet that medical professionals are still feeling the effects of 2014's sensational news headlines and misguided public opinion. (Ebola, anyone?) For the rest of us, the medicinal fog has lifted, and reality has set in-the reality of untapped opportunities in a rich vertical market, that is. Just ask Bob Maggio, president of Hauppauge, New York-based Maggio Data.

Maggio and his team reap the rewards of the medical sector on a regular basis. So when a distributor asked for help with a complex form for a large health care organization, the team immediately got to work. "Our mantra is: Find a need and fill it," Maggio said. In doing so, not only did the company ace the job, it scored a tall order of repeat business.

Here, Maggio shares the thought process behind the promotion and offers insight for distributors looking to cure whatever ails their customers.

Print+Promo (P+P): Describe a job of yours that you consider one of Maggio Data's best.
Bob Maggio (BM): Our customers often come to us with problems they encounter and enlist our help in coming up with a solution. In some cases, it is as simple as producing a form with existing capabilities; in others, it may lead to the development of a new product line, which happened to us a little while ago. Our distributor's customer asked him to help solve a bar-coding issue. The client was having trouble reading an ink jet bar code on a unit set when it came back to their office. By investing in high-res ink-jet printer equipment that we could run in-line on our collators or presses, we were able to produce a product that met the client's requirements and that gave birth to a new [health care] product line for us.