Here, Maggio shares the thought process behind the promotion and offers insight for distributors looking to cure whatever ails their customers.
Print+Promo (P+P): Describe a job of yours that you consider one of Maggio Data's best.
Bob Maggio (BM): Our customers often come to us with problems they encounter and enlist our help in coming up with a solution. In some cases, it is as simple as producing a form with existing capabilities; in others, it may lead to the development of a new product line, which happened to us a little while ago. Our distributor's customer asked him to help solve a bar-coding issue. The client was having trouble reading an ink jet bar code on a unit set when it came back to their office. By investing in high-res ink-jet printer equipment that we could run in-line on our collators or presses, we were able to produce a product that met the client's requirements and that gave birth to a new [health care] product line for us.