Every day, Executive Editor Kyle Richardson takes a closer look at the latest promotional products. Curious to hear his thoughts? Here is a small glimpse into Kyle’s mind. Don’t say we didn’t warn you!
Sweda Company
Ever since childhood, I’ve been plagued by the same problem: batteries dying in all my toys. First it was the battery-operated Godzilla toy, then RC cars, then video game controllers, and now cell phones. At least now Sweda Company’s BlueLounge Refresh charging station can take care of my new toys, but I don’t think my Godzilla fits on it.
SanMar
When men become hobos, they get a ratty bandana and turn it into a bindle. When women become hobos, they get pretty and stylish Ladies’ Hobo Shoulder Bags from SanMar. They also get ratty bindles, but they make their husbands carry them.
California Tattoos
Six years ago, the world was forever changed. On Aug. 24, 2006, the International Astronomical Union redefined the word “planet,” and in doing so, demoted Pluto. In 2012, we remember that historic event with the Pluto Temporary Tattoo from California Tattoos. Looking at this image now, I’m not sure how anyone ever mistook Pluto for a planet, but scientists are weird people.
Castle Merchandising
Kids today like a lot of things I don’t understand: music that sounds like fax machines, something called “the Kardashians,” and neon. With the Sprout Unisex Eco-Friendly Watch from Castle Merchandising, we can at least turn neon into something useful. You can’t say the same thing about the Kardashians.
- People:
- Kyle Richardson

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.





